Landing Page Design
Landing pages are usually created to promote a particular product or service, and to which a person reaches after clicking an advertisement located on another website. A landing page is an extension of promotion or announcement that the person clicked, which explains in more detail the product or service being promoted.
Characteristics of a Typical Landing Page
Use bold and large fonts for the title of the Landing Page to draw the users attention quickly.
Use the “selling image” or video to evoke positive feelings in the mind of the visitor. The image must be related to the message being communicated.
Forms should have as few fields as possible, thus increasing the probability that the user will register their information.
This call to action button is for visitors to either purchase something or send information. The color, size and location are very important.
People visiting landing pages do not want to read dense text, so the most relevant information and benefits should be clearly summarized.
Testimonials from past customers will help convince the visitor that the service or product you are selling is of high quality and beneficial to the user.
A successful landing page is one that transmits all relevant information to the visitor and capture their attention, which creates a beneficial impact for your company because the main goal is to convince the user to becomes an actual customer.
All this has to be offered on the same page without having to navigate elsewhere to capture and guide customers towards your goal.
The most common characteristics of a good landing page design features are very attractive images of high resolution, and the inclusion of all relevant information about the product or service being offered. They must also have a contact form to capture emails address and personal information from subscribers.
A successful landing page is one that transmits all relevant information to the visitor and capture their attention, which creates a beneficial impact for your company because the main goal is to convince the user to becomes an actual customer.
All this has to be offered on the same page without having to navigate elsewhere to capture and guide customers towards your goal.